IMARC Group, a leading global market research and management consulting firm, has published its latest market intelligence report on the GCC toys market. The GCC toys market size reached USD 1.6 Billion in 2025. The market is projected to reach USD 4.1 Billion by 2034, exhibiting a growth rate (CAGR) of 10.64% during 2026-2034, with the rise of digital toys and interactive learning games, increasing consumer spending capacities, and the rising demand for educational and development focused toys representing key factors driving the market across Saudi Arabia, UAE, Qatar, Oman, Kuwait, and Bahrain.
The market is experiencing strong growth momentum driven by the increasing alignment between rising e-commerce penetration and the practical convenience that digital toy shopping offers to GCC parents. Toys play a crucial role in the growth and development of children by stimulating their imagination and teaching them about the world around them, ranging from simple items like teddy bears to complex model construction sets, with modern toys increasingly including digital and electronic games designed to promote interaction and learning. Due to online shops, parents can now find a wide variety of toys, including international brands that were not accessible in nearby stores before, with digital platforms enabling straightforward price comparisons and home delivery convenience.
How Digital Connectivity and Educational Focus are Reshaping the Future of the GCC Toys Market
- E-Commerce and Social Media-Driven Discovery: The GCC e-commerce market size is anticipated to achieve substantial scale by 2033, according to IMARC Group, with social media platforms and influencers playing a vital role in influencing toy popularity by enhancing visibility and marketing products to wider audiences.
- STEM and Educational Toy Development: Parents are placing greater importance on educational toys that aid cognitive, emotional, and physical growth, with toy manufacturers focusing on interactive educational games, learning puzzles, and STEM-oriented kits aimed at involving children in practical learning activities.
- Immersive Retail Store Expansion: In May 2025, Hamleys opened its first store in Kuwait at The Avenues mall, marking its ninth store in the Gulf region, spanning 1,170 square meters and featuring immersive zones and over 10,000 toys across more than 100 brands.
- Anime and Licensed Merchandise Pop-Ups: In May 2025, The Little Things partnered with Aramco, Spacetoon, and TMC JV TotalEnergies to launch pop-up collectible toy stores across Saudi Arabia, offering toys and merchandise from popular anime series including Dragon Ball and One Piece.
Grab a sample PDF of this report: https://www.imarcgroup.com/gcc-toys-market/requestsample
GCC Toys Market Trends and Drivers:
The large expatriate community in the GCC region is influencing the toy market, increasing the need for a variety of products, with expatriate families from diverse cultural backgrounds having unique preferences and expectations for children’s toys, leading to growing demand for educational, multicultural, and language-focused toys. This demographic shift is particularly evident in Saudi Arabia, where government statistics show the count of non-Saudi residents reached around 15.7 million in 2024, rising from 14.5 million in 2023, representing 75.6 percent of the Kingdom’s overall population increase.
With growing concerns about environmental issues, there is a noticeable shift toward sustainable and environment-friendly toys within the GCC market, with individuals progressively making intentional buying choices highlighting the importance of environmental effects. This change is resulting in increased demand for toys crafted from organic, recycled, or biodegradable materials, prompting manufacturers to develop products conforming to these emerging ecological principles.
The rising popularity of industry events and exhibitions is influencing the GCC toy market by fostering brand visibility, consumer engagement, and industry networking, with the Kids & Toys Expo in Saudi Arabia hosting more than 150 exhibitors and over 200 brands to connect international manufacturers with local buyers and retailers. With rising awareness about product safety, regulatory agencies are increasingly prioritizing implementation and enforcement of safety certifications for toys sold across the region, encouraging manufacturers to dedicate additional resources to product testing and quality assurance while fostering consumer confidence in the region’s toy industry.
GCC Toys Industry Segmentation:
The report has segmented the market into the following categories:
Breakup By Product Type:
- Action Figures
- Building Sets
- Dolls
- Games and Puzzles
- Sports and Outdoor Toys
- Plush
- Others
Breakup By Age Group:
- Up to 5 Years
- 5 to 10 Years
- Above 10 Years
Breakup By Sales Channel:
- Supermarkets and Hypermarkets
- Specialty Stores
- Department Stores
- Online Stores
- Others
Online stores continue to gain significant traction, driven by the region’s growing e-commerce ecosystem and consumer preference for price comparison and home delivery convenience.
Breakup By Country:
- Saudi Arabia
- UAE
- Qatar
- Oman
- Kuwait
- Bahrain
Competitive Landscape:
The competitive landscape of the GCC toys market is shaped by a mix of global toy manufacturers, licensed distributors, and specialty retailers serving the region’s fragmented and expanding retail base. Al Shula Trading Company serves as a top distributor of Mattel toys across the GCC, spanning Saudi Arabia, UAE, Qatar, Oman, Kuwait, and Bahrain, while Al Ansari International imports leading international brands including Lego, Kiddieland, and Rastar into Qatar. Rosha Trading Co. LLC holds exclusive distribution deals with top independent toy companies including Moose Toys, while Toys R Us maintains retail presence across Saudi Arabia, UAE, and Qatar, and Hamleys continues expanding its immersive flagship store format across the Gulf. The report provides a comprehensive analysis of the competitive landscape, including detailed profiles of major companies such as:
- Mattel, Inc.
- Hasbro, Inc.
- LEGO Group
- Spin Master Corp.
- Bandai Namco Holdings Inc.
- Al Shula Trading Company
- Rosha Trading Co. LLC
- Al Ansari International
- Hamleys of London Ltd
- Toys R Us
What Does The Full Report Cover?
If you are tracking the GCC toys market for investment decisions, market entry planning, competitive benchmarking, or strategic advisory, IMARC Group’s report gives you everything in one place:
- Complete market sizing with revenue forecasts covering the full projection period
- Quantified growth driver analysis with impact scoring across product type, age group, and sales channel
- Sub-segment breakdowns for action figures, building sets, dolls, and games and puzzles with individual share data
- Country level data for Saudi Arabia, UAE, Qatar, Oman, Kuwait, and Bahrain
- Competitive profiles of leading companies with strategic landscape assessment
- Porter’s Five Forces, value chain analysis, and pricing intelligence
- Latest innovation trends covering e-commerce expansion, educational toy development, and sustainable product innovation shaping market competition and consumer preference across the GCC
Recent News and Developments in GCC Toys Market
- June 2024: Bahrain Tourism and Exhibitions Authority announced the Bahrain Summer Toy Festival at Exhibition World Bahrain, a month-long event featuring over 25 global toy brands, live shows, and themed zones for girls, boys, and toddlers.
- February 2025: Qatar Airways launched its fifth edition of Oryx Kids Club amenity kits featuring a “Marvellous Metaverse” theme, including interactive digital experiences, puzzles, AR features, and plush toys for children of all ages.
- March 2025: Landmark Leisure launched the “Share a Toy” Ramadan initiative in partnership with Emirates Red Crescent and IACAD, collecting over 20,000 pre-loved toys for underprivileged children across the UAE over the past three years.
- May 2025: Hamleys opened its first store in Kuwait at The Avenues mall, marking its ninth store in the Gulf region, while The Little Things partnered with Aramco, Spacetoon, and TMC JV TotalEnergies to launch pop-up collectible toy stores across Saudi Arabia.
- July 2025: The Qatar Toy Festival 2025 opened at the Doha Exhibition and Convention Center, featuring five themed zones and a new summer camp for children, running through August 4.
Note: If you require specific details, data, or insights that are not currently included in the scope of this report, we are happy to accommodate your request. As part of our customization service, we will gather and provide the additional information you need, tailored to your specific requirements. Please let us know your exact needs, and we will ensure the report is updated accordingly to meet your expectations.
Key Questions This Report Answers
- What is the current GCC toys market size and what is its projected value?
- Which product type segment holds the largest share in the GCC toys market?
- What are the key drivers of GCC toys market growth?
- Which country dominates the GCC toys market and why?
- How is e-commerce reshaping distribution and brand discovery in the GCC toys industry?
- Who are the top companies in the GCC toys market and what are their competitive strategies?
- What are the investment and market entry opportunities across age group and sales channel segments?
About Us:
IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provides a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.
Media and Sales Contact
IMARC Group
Email: sales@imarcgroup.com
United States: +1-201-971-6302
India: +91-120-433-0800
United Kingdom: +44-753-714-6104
