Description 
Social Media Infinity is a Dublin-based digital marketing agency specializing in Facebook Ads, Instagram growth, and ROI-driven strategies. We help local Irish businesses grow with targeted campaigns, automation, and expert social media management.

 

 

 

 

 

 

The idea of “writing for Google” can be intimidating. It sounds technical, complex, and robotic. But the truth is, writing for Google and writing for your customer are now the same thing. Google’s one and only goal is to provide its user with the most helpful, relevant, and high-quality answer to their question.

Your job is simply to create that “best answer.”

This process is not a dark art; it is a repeatable, step-by-step system. If you are new to creating content for search, this 7-step guide will provide the framework you need to get started.

Step 1: Choose Your “Target Keyword”

You cannot create a piece of content until you know what problem you are solving. The “target keyword” is the main phrase a user types into Google that your article will answer. Do not guess. Use a tool (even Google’s free Keyword Planner) to find a phrase that has a decent search volume but is not impossible to rank for. (e.g., “how to write a blog post” is hard; “beginner blog writing tips” is easier).

Step 2: Analyse the “Search Intent”

This is the most important step. Type your chosen keyword into Google and look at the first page.

·        What kind of content is there? Are they “how-to” guides? Are they “top 10” lists? Are they product pages?

·        This is Google telling you what its users want. If the entire first page is “list” articles, do not write a long-form essay. You must match the “intent.”

Step 3: Create a Comprehensive Outline

Look at the subheadings (H2s and H3s) of the top 3-5 ranking articles. What topics do they all cover? This is your “table stakes.” Your article must also cover these topics.

Now, ask: What are they missing? How can you make your article 10x better? Can you add a “case study” section? A “beginner mistakes” section? An “expert tools” section? Your outline is your blueprint for creating the “best answer” on the internet.

Step 4: Write Your First “Ugly” Draft

Do not try to write and edit at the same time. Just write. Your only goal is to get all of your ideas from your outline onto the page. Focus on being helpful, clear, and comprehensive. Write in your brand’s natural voice. Do not worry about keywords. Just focus on answering the user’s question.

Step 5: Edit for Clarity, Flow, and “Scannability”

Now, you edit. This is where you put on your “user” hat.

·        Break up long paragraphs (2-3 sentences max).

·        Turn long lists into bullet points.

·        Add your H2 and H3 subheadings from your outline.

·        Read it out loud. Does it flow naturally? Is it easy to understand?

Step 6: Optimise Your “On-Page” Elements

This is the final “technical” polish. Now you gently “sprinkle” in your keywords.

·        Title Tag: Your main keyword should be in the title (e.g., “A Beginner’s Guide to [Your Keyword]”).

·        Meta Description: Write a 1-2 sentence “ad” that describes the article and makes someone want to click.

·        Internal Links: Add 2-3 links from your new article to other relevant pages on your website.

Step 7: Publish and Be Patient

Hit “publish” and be patient. SEO is a marathon, not a sprint. It can take Google weeks or even months to find, “index,” and “rank” your new page. This is the simple, foundational process of SEO content writing. It is not a trick; it is a system for being as helpful as possible.